I'm a highly experienced writer, editor, manager and strategist with a deep publishing background and track record of producing memorable and engaging stories.
I've run print and digital titles, headed up content focused on acquisition and retention for brands, and overseen coverage of just about any topic you'd care to name.
I’m an SEO evangelist, but believe good content first and foremost connects with people.
Some Places I’ve Worked
As head of content, I launched the blog and content newsletter that reliably brought over a third of DSC’s customers back to the site every month. At the same time, I oversaw their print magazine, which reached over three million people on a monthly basis and developed a fiercely loyal audience, becoming successful enough to create two unique international editions, in Canada and the UK. I also initiated an aggressive SEO strategy for both content and product pages, created social content and wrote and hosted over 100 episodes of the “I Learned a Thing in the Bathroom” podcast. I may have learned a thing or two about shaving, too.
A vital part of the core leadership team, I helped grow MEL into one of the most critically acclaimed publications of its day. We transformed the men’s media space with MEL’s unflinching look at evolving masculinity, earning a finalist spot for “Most Innovative Publisher” at Digiday and getting named “Hottest in Branded Content” in AdWeek’s Annual Hot List. I oversaw the creation of countless highly trafficked, SEO-friendly service articles, while also writing or editing heavily reported features on everything from mental and sexual health to the most impossibly nerdy entertainment deep dives. I mentored younger writers, wrote and hosted various video series, but perhaps most importantly, I once penned a very festive poem about my bottom that went alarmingly viral.
I led the digital content team that doubled Time Out New York’s traffic in less than a year with its laser-focused SEO strategy. Collaborating with other teams across the country and internationally, we produced multiple large, Google-conquering features, while also creating and upkeeping a constant stream of localized, search-friendly content. On top of this, I edited the comedy section of the weekly print magazine, producing monthly stand-up showcases at Carolines on Broadway and the two back-to-back, sold out Women of Comedy shows at the New York Comedy Festival.
After editing several sections of the magazine for both the British and American editions, I took over digital content in the US, collaborating heavily with the sales, marketing and video teams to create fun, engaging content for various platforms. I approached all stories with my trademark empathy and genuine curiosity - even when they involved riding the Juggalo Party Bus with Insane Clown Posse. I literally set myself on fire for this job. That’s how dedicated I am.
